
Bottled Water Study: Study Design
We tested 100 different bottled water products, including Dasani, Aquafina and Liquid Death, and smaller, privately labeled products in the pursuit of answering two questions: (1) What is bottled water...
We tested 100 different bottled water products, including Dasani, Aquafina and Liquid Death, and smaller, privately labeled products in the pursuit of answering two questions: (1) What is bottled water...
There are loads misconceptions when it comes to bottled water. From the claim that "bottled water is always sterile and free of contaminants" to "bottled water is regulated more stringently...
There is a widespread perception that bottled water is ‘pure’ and free of contaminants, due in part to misleading marketing, which compounds pre-existing distrust in tap water quality. While concern...
Almost all of the plastic ever manufactured is still on earth! What is more – plastic doesn't ever fully disappear. Plastic breaks down into tiny bits that enter water bodies...
The "enhanced" water market set to double by the year 2020. As the market grows,"regular" water is now having to stand up against hip, trendy options like protein water, alkaline...
Distilled water is a type of purified water that has been boiled until it evaporates–leaving it devoid of impurities. However, “impurities” don’t just include unwanted things. The non-discriminatory removal process...
Alkaline water has been all the rage in the last few years, but we’re here to break the news that it hasn’t been proven to live up to the hype....
Nobody Knows, and That's a Problem Most people have a healthy skepticism of the latest marketing craze coming out of Silicon Valley: "Raw Water". While the region is known for...